Embrace the Lace – Editorial review

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Which line stood out from all the others in the book?
Rabbie arched an eyebrow arched an eyebrow in surprise and chuckled. “Och, aye? Now that is something we should go see about, wouldna ye say, Andy? I’m nigh on famished.” To understand why this is such a great line and a laugh out loud moment you would have to read the book!
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General Summary for Context:
This is a book that mixes genres, Romance, Historical, Time Travel, Comedy, and Fantasy. There are some laugh-out-loud moments that I really enjoyed. It is what I would call a tongue-in-cheek kind of novel for people who enjoy books that don’t take themselves too seriously; for example, it is much more a romantic romp through the Highlands than an educational historical novel.
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Concise Review:

Embrace the Lace by Shannon MacLeod was a pure delight from beginning to end. I couldn’t put it down and was caught up in the magical romance from the very first page.

You might think that mixing Historical Romance, Time Travel, and Fantasy was a recipe for disaster… and you would definitely be wrong! It shouldn’t work but it does. Laird Andrew MacIver lives in Scotland, the year is 1659. After the deaths of his parents and his young wife, Andrew has had a year of mourning and now, for the sake of his clan, must choose a new wife. His uncle Alasdair is plotting Andrew’s downfall and moves in the shadows to bring disaster to Andrew and his loyal men. Thankfully, help is at hand with one of the most interesting characters in the book—a Brownie called Brown Tom. With a little magical interference, a potential partner for the clan leader is pulled through the faerie pond. Enter Evangeline (Van for short) Darling, all the way from present-day America! The three-foot mischievous Brown Tom dons the personality of a fairy godmother, but instead of sending Van to the ball, he dresses her as a warrior and sends her to battle!

The romance between Andrew and Van is intense and their banter is a sheer delight. There are several real laugh-out-loud moments as well as plenty of chuckle moments. But they are not the only interesting characters; the author has given everyone a unique personality that brings them to life. It is a fabulous romantic comedy—oops another genre! Don’t worry they all work perfectly well together for us readers who love both passion and a light-hearted historical romance. With swaggering men and simpering lasses, and one kick-ass heroine, this is an unputdownable read. I love the author’s tongue-in-cheek take and highly recommend this to people who love pure escapism.

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General thoughts on the Novel:
Enjoyable historical romance. I would definitely read something by this author again.
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You can find the book on Amazon in Kindle and paperback!

The Dark Creatures Saga

Ella Stone

The Dark Creatures Saga is a thrilling and fast-paced urban fantasy series. Set over five books the story begins with Narissa Knight attempting to track down the vampire who murdered her father. As she finds herself drawn deeper into the secretive world of the supernatural she stumbles upon secrets about her own heritage, along with a far more sinister plot to change everything.

A simple tale of vengeance that becomes a quest to save humanity. With larger-than-life characters, nail-biting action, and a dash of romance this series threatens to completely enthral you.

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How to Promote Horror: 5 Horror Movie Marketing Tactics You Can Steal for your Book

NormanProfileWhen it comes to marketing a horror movie, the trailer is everything. A good trailer can be shared all over social media and attract just the right audience to go and see it. Promoting a horror novel is much the same. Here are 5 marketing tactics horror movies use that you can also use to promote your horror novel.

 

5 – Show Audience Testimonials and Ratings

A lot of movie trailers show quotes from critics praising the movie. This technique is commonly used to sell books as well.

One technique that has become a best practice is to start your book description on Amazon with a quote praising the book or your work. You can also put additional quotes on your book cover and at the bottom of your book description.

You can get quotes by pulling from favorable reviews or by reaching out to other authors. Many authors will be happy to blurb your book in exchange for a free copy.

 

4 – Creativity Can Be More Effective than Money

There's a reason a lot of up and coming directors start with a horror movie: small budgets. With a little creativity, there are ways to make a good horror movie without spending a lot of money. Look at movies like The Blair Witch Project and Paranormal Activity. Both had tiny budgets and both found humongous success.

There are a lot of great promotional sites for authors, including BooksGoSocial, but there's also something to be said for being creative. You may be able to find a fun and creative way to promote your book on social media without spending a lot of money.

I photoshopped this image to help promote my horror novel, Violent Hearts, and it drew a lot more traffic, likes and comments, then a regular book cover post.

 

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“Bradbury on acid.” Greg Gifune, author of The Bleeding Season

3 – Show Your Characters

Horror movie trailers often revolve around their characters. If they can make you care about what happens to these characters, you are much more likely to go and see the movie.

Same is true for books. Be sure to include details about your characters in your book description and promotions that will make your audience sympathetic to your characters.

 

2 – Use Mystery to Entice Readers to Buy

Horror movie trailers often hit us with something unexpected and mysterious. Where did that come from? What is causing that? These questions draw us into the story and make us want to go and see the movie.

You can offer excerpts and short cliffhanger teasers on your social media feeds to build an audience and entice readers to buy your book.

Here's one I've used to promote my horror novel, Violent Hearts:

It started that cold night spent in the woods, all those years ago. Owen and Chloe wakened something, something inside them both. But, for a while at least, they thought they could live normal lives…

Click here. 

 

1 – Give Readers What They Want

vincent price 394306Same is true for promoting your book. Give your readers characters they care about, with sympathetic backgrounds you can sum up in a few words you can use in your book description. This helps to put a “face” to your characters and give them life for your readers.

We've all seen movie trailers that give away too much of the plot. Don't be that person. Instead, tell them what the blood and guts are in your book.

When someone picks up your book, what's in it for them? Tell them! Be explicit. If your book is an exciting adventure, then tell them it's an exciting adventure. If your book has uncanny hauntings or violent gore, don't be afraid to share this fact. Not only will you keep away readers who don't like such things and might leave bad reviews, but you will get the right readers interested in your book.

authorpic orig smallKeith Deininger is the award-winning and #1 Amazon bestselling author of many horror and fantasy titles, including WITHIN, THE FEVER TRILOGY and THE GODGAME series. He has been called “one of the finest writers of imaginative fiction” and “Ray Bradbury on acid.” His latest novel, VIOLENT HEARTS, has been compared to Stephen King’s fantasy-based work. He lives in Albuquerque, NM with his wife and kids. Although he loves a good nightmare, in person he’s a really nice guy. Promise.

Keith’s personal site: www.KeithDeininger.com
Keith’s SEO content and editing company: www.MeridianPublications.com

How to Promote Horror: A Quick Guide to Social Media

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Here lies the ancient book of Horror Novel Promotion. But beware, for it is dark and full of terrors!

burning social mediaWhen it come to promotion, social media is our largest asset and our biggest crutch. Thanks to internet communication, everyone has something to promote. Without it, there is no indie author. But with it, suddenly everyone's decided to write a book, whether they have what it takes or not.

In the horror world, using social media to promote your writing is just like any other genre. Interaction and personality are key. Using social media is about creating a platform and cultivating an audience by making friends and people you interact with.

Just posting your book and Amazon link on social media is not an effective strategy. At most, such posts may serve as an announcement of a new release and encourage fans of your work to buy it, but that's as far as such posts go.

Effective promotion on social media means putting your books in the background and sharing and creating content that fans of your genre and writing may like. It also means interacting with others and commenting on their posts that you find interesting and that relate to your message.

Here are a few tips to help you with the larger social media platforms for promoting horror books:

FACEBOOK

Facebook is a great place to market your horror books, but it takes time and effort. You can start out by making an author page to promote your horror books. Then you will need content that is relevant to your audience, and lots of it, as well as a way to attract people to like your page.

This can be done either by “boosting” your posts, which costs a little money, or engaging in groups and posting your page content to those groups.

Here are some horror groups worth checking out:

Horror Writers. This is a page for horror writers, readers, and fans.

Horror Writers Net. This group is for anyone who appreciates horror fiction.

Horror Readers and Writers. This forum welcomes anyone posting about horror, whether it be books, films, editing, or producing.

Horror Promotion. This page encourages readers and fans of horror to post their favorite horror books.

Literary Darkness. This group focuses on intelligent discussion about literature with dark themes.

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Q: How is anyone to find the book they want? A: Social Media!

TWITTER

Twitter is a big ‘place' and a lot of tweets are lost in the noise. When tweeting it's important to use hashtags so others will see your tweet. Also, if you're going to post a link to your website or Amazon book page, be sure to use a link shortening service like bit.ly so you'll have enough characters to write something snappy that others will respond to.

Here are some important hashtags for horror authors:

#Horror
#Paranormal
#Suspense
#ScaryStory
#HorrorStory
#Scary
#indieauthors
#mustread
#kindle
#kindledeals
#BookMarketing

GOODREADS

Social media for book lovers, Goodreads is a site owned by Amazon that has its own catalogue of books and reviews. It is also home to some old-school type message boards perfect for horror authors. Just remember, interaction is key, not blind posting of your books.

Here are two of the biggest horror groups on Goodreads:

Horror Aficionados. This group features discussions on all things horror, mostly books, of course, but also movies and horror culture.

Literary Horror. A group dedicated to dark fiction of the literary sort.

Did I miss anything? Let me know in the comments.

authorpic orig smallKeith Deininger is the award-winning and #1 Amazon bestselling author of many horror and fantasy titles, including WITHIN, THE FEVER TRILOGY and THE GODGAME series. He has been called “one of the finest writers of imaginative fiction” and “Ray Bradbury on acid.” His latest novel, VIOLENT HEARTS, has been compared to Stephen King’s fantasy-based work. He lives in Albuquerque, NM with his wife and two kids. Although he loves a good nightmare, in person he’s a really nice guy. Promise.

Keith's personal site: www.KeithDeininger.com
Keith's SEO content and editing company: www.MeridianPublications.com

Interview with Richard Hacker, an author of Die Back

BooksGoSocial

This week, we're talking with Richard Hacker about his new book, Die Back.

 

 

Die HardTell us something unexpected about yourself!

I sing with a jazz vocal ensemble, so I usually spend a bit of time rehearsing music each day. And I like to draw—although I’ve only been at it for about a year. I also love to cook. I recently picked up a sous vide. You essentially cook the food in a bath of water at a regulated temperature. It does amazing things to meats. I even sous vide hard boiled eggs!

 

Why do you write?

I love to tell stories. I love to write. I love the craft of it. The complexity of it. When I came up with the story idea for DIE BACK, I felt compelled to tell it. But I think the origin for me was with my Dad. He was an avid reader. He visited the library every Saturday and would pick up at least a couple of books. I’d go along and get a stack too! He’d hang in his lounge chair on Sundays, watching football and reading. The books were always by his chair. When my daughter was little, they had a little game where he’d let her steal his bookmark. So, he inspired reading and reading inspired storytelling. Each time I opened a book I entered some magical place.

 

Where did you get the inspiration for your current book?

This might sound odd, but it started with a fountain pen. I was holding a fountain pen one day and my mind wandered to the power of words. Human beings have been naming things since the beginnings of language. It’s how we find our place in the world and in some cases I think, gives us a sense of control. Or at least the illusion of control.

 

So, what would happen if a character had a pen filled with alchemical ink that when he wrote the name and a date for someone living in the past, his consciousness would be transported into that person? What would he do with that astounding capability? And as with most technology, what if someone decided to use the alchemy to acquire power and control time itself? How would the protagonist fend off this attack on the time continuum and reality as he knows it? And then I put the fountain pen down, pulled at the laptop, and started writing.

 

What do you enjoy the most about your genre?

Fantasy gives a writer the freedom to let the imagination fly freely, creating whole new worlds. I think of my work as speculative fiction, combining genres in a creative fusion of fantasy, sci-fi, and historical fiction.

 

How would you describe your writing process?

DIE BACK is a complex story combining speculative and historical fiction, as well as being a fantasy/thriller. With so many details and twists and turns I had to work from an outline which got adjusted as I wrote. I also have a meta-structure in mind, which I think most novelist do. Maybe all not identical, but some key pegs to hang the story on. At the highest level I’ll know what my inciting incident will be, the first major plot point, the major reversal, the second major plot point, the climax, and the denouement. Of course, there’s lots more detail within those primary points. Technically I tend to use Scrivener for my initial draft and then pull it into Word for editing and formatting.

 

I’ve made a point of not having too much structure around my writing. I know for some writers, they need to write from 7-11 pm Monday through Friday at the desk in the back room of the apartment while drinking tea, and with a piece of chocolate. And it works for them. For me, I want—and do—write anywhere, anytime. I do more writing in the afternoons, but sometimes I write in the mornings. I write on my sofa, a desk in a back room, a standing desk, various coffee shops, and airplanes. For myself, I just don’t want to create any barriers. I don’t want to think ‘I can’t write now because I’m not at my desk’.

 

What do you think authors have to gain from participating in social media?

I'm on social media via a website, a blog, a Facebook author page and a Facebook book page, Goodreads, Instagram, and Twitter. I think the real challenge for authors these days is being discoverable. So every avenue we have open to us to allow potential readers to find us is a good thing.

 

What advice would you have for other writers?

Be persistent. When you’re writing a novel, edit, edit, edit. When you’re looking for an agent, pitch, pitch, pitch. When you’re marketing your book, sell, sell, sell. And of course, the nature of the beast is you have to do all of those things at the same time!

 

Be open to critique. Early on, I think it’s difficult for authors to hear critique because it feels so personal. I’ve just poured my heart onto the page and you’re telling me my protagonist is one-dimensional? Don’t take critique personally. Take a step back from it and see what truth there is for you.

 

Continually hone your craft by going to conferences and workshops, working with other writers.

 

Write, write, write. Write what you love to write Write what jazzes you. I think it leads to better writing and it’s a lot more fun.

 

How do you select your books’ titles and covers?

Titles are hard. Fortunately, my publisher has a good nose for titles. The early title of the book was The Geneologist, which made some sense because the protagonist’s father had a cover as a genealogist. But on the shelf, it looks like it’s going to be a story about a genealogist. Most readers won’t put fantasy/thriller and genealogist together.

 

DIE BACK is the kind of title that makes you go, what? I wonder what that is? Now I’m opening the book just to understand what DIE BACK means. In the novel, the protagonist, Addison Shaw, uses a pen filled with alchemical ink. When he writes the name and a date for someone living in the past, his consciousness enters that person’s mind. The only way from him to break the link is to die—a process he calls dieback.

 

The cover was a combination of me looking for an image that communicated the story and the publisher taking that image and completing the design. The image of a young man floating upward captures the idea of both the inking—when he uses the pen to enter the mind of someone in the past—and the dieback—when he dies to re-enter his own body. I think the publisher did a great job taking that image and then designing the front, spine, and back.

 

What's your next step?

Beyond letting readers know about DIE BACK, I'm looking at doing an audio book. We're currently looking for the voice talent. I’ve got a completed draft of the follow-on to DIE BACK—no title yet—and am hoping to publish in the Summer of 2019. I’m currently writing the third installment to the series as well, and that would hopefully come out in 2020. I also have a completed science fiction novel I’m probably going to self-publish just for fun. It’s called THE BIFURCATION OF DUNGSTEN CREASE. There’s no publication date set yet for that one. And I’ve got a couple of other story ideas I dabble with, waiting to see if one of them grabs my attention.

 

If you'd like to know more about DIE BACK, visit my website at www.richardhacker.com, subscribe to the blog (there's a drawing for a free signed copy of the book each month for new subscribers). And check out the book trailer and the Behind the Curtain blog posts that will give you a glimpse at the history and workings behind the story. You can pick up your copy of DIE BACK in paperback or Kindle ebook at the Amazon URL below.

 

What book do you wish you had written?

LOL. The next one. I am very happy with DIE BACK, so no regrets. And I've got the second installment almost ready to go. I don't tend to look backwards, but forwards at what's next. I've got a humorous sci-fi story just about finished, and two other novels at the beginning stages, as well as about a third of the way into the third book of the DIE BACK series.

 

How do you react to seeing a new review for your book?

Grateful. Reviews, especially on Amazon, have a significant impact on potential readers. I know when I'm looking for my next read, I'm much more attracted to something that has some activity around it than a book where there doesn't seem to be much interest.

 

FOLLOW RICHARD ON TWITTER

How to Promote Horror: Why is Stephen King so Popular?

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Stephen King in Creepshow — Courtesy of Warner Bros.

Stephen King is one of the most successful authors in the world. He's written more than 60 books, all of the them bestsellers. And he writes horror.

Horror!

Yes, that much maligned genre I keep talking about. He's been doing it for 40 some years and he's still going strong.

King himself once called his writing “the literary equivalent of a Big Mac and fries.” It's not complex stuff. He writes prose that is simple and easy to follow.

He spells everything out for his readers. No literary subtitles here. If he wants you to know what a character is feeling, he tells you what that feeling is and why that character is feeling it.

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Writers are weird people. When one of them makes it big, you get articles like this one. Did I mention, writers are weird?

King's simple style does not, however, limit the stories he tells. He is a master storyteller, often weaving complex plots with lots of characters and making it look easy.

His stories are exciting and fast-paced. They suck you in and won't let go. You have to keep reading and reading.

He is also very good with time and place and very good with character. And it is with his characters that his writing shines and wins over his readers.

His characters are always sympathetic, sometimes with heartbreaking backstories that he explicitly writes in detailed flashbacks, usually everyday people.

Even his bad guys are only bad because of some sort of corruption, typically from an outside evil force. And by ‘outside evil' I mean an antagonistic force, often supernatural, that is either out to get his mostly innocent and well-meaning characters (like Pennywise the clown in It), or out to make them do evil things themselves (like the Overlook Hotel in The Shining).

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Here's how you do an author pic. Black and white. Stark shadows. No smiling. Intense eyes. Courtesy of Simon and Schuster.

But always these antagonistic forces come from things that are twisted, evil and not human. It's a comforting message that people like to believe. People are good. Other things are bad. A message worth noting as a contributing factor to King's success.

Personally, I have been reading Stephen King since I was 14 years old. I have read a good majority of what he was written, with only some of his newer stuff missing from my list.

Even as I discovered writers I liked more over the years, I've always come back to King's stories. I'm drawn back to them when I need something into which I know I will lose myself.

If you're like me and you grew up with a sort of high-minded ideal for your writing, born out of reading too much Hemingway and Faulkner (or whatever “classic” author you're into), then further perpetuated by college literature and creative writing courses, it's worth taking a step back and looking at the work of an author like Stephen King.

King's writing style is simple, his characters are easy to relate to, and his stories move quickly.

These are traits that sell books.

King is not famous because he writes horror, but in spite of it.

Oh, and my favorite King novel?

The Tommyknockers (I know, I know. Considered one of his worst. Ask me in the comments and I'll tell you why it's my favorite.)

authorpic orig smallKeith Deininger is the award-winning and #1 Amazon bestselling author of many horror and fantasy titles, including WITHIN, THE FEVER TRILOGY and THE GODGAME series. He has been called “one of the finest writers of imaginative fiction” and “Ray Bradbury on acid.” His latest novel, VIOLENT HEARTS, has been compared to Stephen King’s fantasy-based work. He lives in Albuquerque, NM with his wife and two kids. Although he loves a good nightmare, in person he’s a really nice guy. Promise.

www.KeithDeininger.com

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