Brave New World: Why iAuthor Exists

iAuthor

Credit: Carl Warner

 

“The two most engaging powers of an author are to make new things familiar, and familiar things new” — Samuel Johnson

What the 18th century lexicographer didn’t say, was that the author should seek to make “new things new”. Pure originality of thought would presume too much of the reader. Ideas, like seeds, need fertile ground in which to germinate. Favourable conditions. Nourishment, not a vacuum.

250 years later, applied to the cut-throat realm of tech startups, we see market timing as a consistent prerequisite for success. Besides macro-economic factors, market timing encompasses “social climate”: user expectations, user behaviour, online trends. Only when this Zeitgeist is receptive, can the germination process truly begin.

Here we examine 3 reasons why today’s book market is ripe for iAuthor:

  1. An unsolved book discoverability problem: The number of books is increasing exponentially. This increase is not matched by a commensurate increase in readers, so more books are competing for fewer reader eyeballs. Readers are swamped by digital noise.
                      Credit: Creators Syndicate, Inc.

The result is a discoverability problem compounded by:

a) A scarcity of attention. Mobile and tablet readers are more time-squeezed than ever, so unknown authors have less time to capture and maintain reader interest.

b) Saturated genre categories. Many book categories have a surplus of books on every topic, particularly in the case of non-fiction. The resulting overlap makes it harder for individual books to stand out.

c) Poor user-experience. Annoying file downloads, restrictive DRM and awkward page navigation deters many readers from sampling books online. Unless readers can “try before they buy”, the likelihood of an impulse purchase drops significantly. Millions of books are left undiscovered.

Put differently, the gap between talent and opportunity is widening. iAuthorseeks to narrow this gap by connecting authors and publishers to readers. How? By making books not only “searchable” but “discoverable”. Amazon-style metadata will make a book searchable in seconds … if the buyer already knew of its existence. But what if they didn’t? That’s where iAuthor’s “serendipitous discovery” comes in. Bookstore-style browsing on a single, immersive interface … user-generated book samples … mind-expanding book themes … and a splurge of secret sauce.

2. The self-publishing phenomenon: By 2020, an estimated 50% of all eBooks will be self-published. Perceptions are changing fast. Indie books are entering the industry bestseller lists, and already make up around 25% of Amazon’s eBook bestsellers. Self-publishing is no longer dismissed as a tainted route-to-market, but a respected strategy for a new breed of author.Publishing conferences and trade fairs (most notably the London Book Fair) have opened their doors to self-published authors. Where once indies were ghettoised, now they are accepted.

This current of democratisation runs deep through iAuthor. All content is author-generated. No editor’s picks. Authors have an equal chance of their book cover or blurb being liked, their book being recommended, their book samples being browsed, their themes being followed. Put simply, authors have equal access to readers, regardless of their route to publication. The once quixotic notion of New York Times bestsellers sharing promotional space with edgy indies is real and manifest. A true democracy of opportunity.

3. Enhanced social media literacy: Fuelled by this self-publishing boom, a new species has arisen: the “authorpreneur”. Tech-savvy, agile and resilient, these author-entrepreneurs share more traits with startup founders than with reclusive bohemians. In a saturated book market, their survival depends on it. They have grasped the nuances of social media: brand-building, cross-promotion, analytics. They have exposed the fallacy of the ultra-passive “build it, and they will come” approach to reader-acquisition. They have embraced Eric Ries’ lean startup methodology — that products should be built iteratively, with customer validation at every milestone — and applied it to book marketing.

                  Credit: Dave Coverly

Driven by a desire for creative and promotional control, the authorpreneur is content to go it alone. Why rely on an often ponderous in-house team to market on their behalf? Social media scheduling tools keep content feeds topped up. Google Hangouts and Facebook Events make book launches virtual. Limited budgets can be bypassed. Resourcefulness is rewarded.

iAuthor is built on this exact premise: there is no one more committed to promoting creative content than the content’s creators. The result is a DIY brand-building platform catering to the full spectrum of authors. iAuthor provides the clay. Authors do the moulding.

Enhanced social media literacy is not restricted to authors — readers and literary bloggers are the true glue that binds the book discovery world. Bombarded by native ads, asked to share, review and buy books, online readers have become both the journey and the destination. iAuthor’s book discovery features rely on readers. With their social media networks acting as potent force multipliers, readers are the half that makes iAuthor whole.


 Author, publisher or reader? You can learn more about iAuthor at www.iauthor.uk.com

The Goddess & the Slaver – An Interview with the Author, John Fairbrother

BooksGoSocial

Tell us something unexpected about yourself!

I’m Dyslectic, therefore Illiterate until my mid forties

 

 

 

How did you get into writing?

 

I had the good fortune to suffer a mental breakdown and my psychotherapist advised me to learn to read and write and take up writing for therapy.

 

 

 

What are your top 3 books of all time?

 

My Memoir “I thought even God didn’t want me”. “Daniels Inheritance.” and my current book.

 

 

 

Where did you get the inspiration for your current book?

 

Where I grew up once belonged to a descendent of the 5th century historic King Osraige, an important character in the book.

 

 

How long did it take you to write this book?

 

It has been in the process of writing and rewriting for twenty years.

 

 

 

Have you got any writing rituals?

I mostly write in early morning

 

 

 

How important is marketing and social media for you?

 

As it’s so difficult and expensive to produce printed Books I see e-books as the future of publishing, especially fiction

 

 

 

Do you read your book reviews?

 

Yes

 

 

 

What advice would you have for other writers?

 

Stick at it someone is sure to see value in your work

 

 

 

What are you reading now?

 

The whistler’ by John Gresham.

 

 

What’s your next step?

 

Finish my third novel

 

An Interview with Marie Lavender, Bestselling Multi-Genre Author

BooksGoSocial

 

 

 

 

Tell us something unexpected about yourself!

 

I’m actually allergic to dogs! I wish I wasn’t. Most of them are really cute, but if I am near one, I can’t stop sneezing. It’s the same with certain cat breeds.

 

 

How did you get into writing?

 

You could say that I just stumbled into it. All throughout my childhood, I had ideas running through my head – scenes on play that weren’t from films, but instead from my own imagination. As soon as I could write, I began to write them all down. Suddenly, I realized that I was writing stories, and that’s when I knew I wanted to be an author.

 

What are your top 3 books of all time?

 

Tough one! I’ll name a few off the top of my head…Dark Lover by J.R. Ward, Some Girls Bite by Chloe Neill, and Dance Upon the Air by Nora Roberts.

 

 

Where did you get the inspiration for your current book?

 

Directions of the Heart came from current events, from countless stories of trauma that I’d read about. I also got a chance to delve into the pain of my own past with this one. I wanted to tell the stories of trauma survivors, to impress upon readers how much they deserved to find peace and happiness.

 

How long did it take you to write this book?

 

I think this one took me six months to write and polish.

 

 

Have you got any writing rituals?

 

It helps to have a good pen, preferably a pleasant color with a flowing tip like a gel pen. I also love to write in pretty journals, but if necessary, I’ll use a cheap notebook. I need complete peace and quiet to really focus on my work. Now and then, however, I have been known to play music softly. Sometimes it seasons what I’m writing about.

 

 

How important is marketing and social media for you?

 

I think every author needs to have some type of web presence in order to survive the chaos that is the internet. Readers also like to have a way to follow their favorite author, to keep updated on new book releases and such. I believe we have to keep working to reach readers in different ways.

 

 

Do you read your book reviews?

 

Yes, I usually do.

 

 

What advice would you have for other writers?

 

Be patient with the journey (it takes however long it takes), but don’t be afraid to step out of your comfort zone either. Who knows? Maybe it will behoove you to try something new with marketing or writing, to take an extra step you might not have imagined before, in order to reach your goals.

 

 

What are you reading now?

Right now, I am rereading the first book of J.R. Ward’s offshoot series from the Black Dagger Brotherhood, the Black Dagger Legacy Series. The novel is called Blood Kiss. It’s pretty good! You should try it.

 

 

What’s your next step?

 

My next step is to finish editing the sequel to Second Nature. This is book two of the Blood at First Sight Series. The novel is titled Blood Instincts, and it’s a futuristic paranormal romance/urban fantasy. I should be done in a month or so, then it will go out to beta readers before I finalize everything and send it my publisher. I’m really excited about this book! 🙂

Embark on a remarkable journey of drama, romance, and passion…

In all of these amazing stories, there’s one burning question…is love worth the risk?

Without You

Reece and Jenna are two childhood friends separated by time and distance. Can they find a way to heal their bond, or perhaps forge a new one?

Strange Heat

Spurred by her friend’s close call, Victoria decides to take a risk and prove the lifestyle she led was her downfall. But as Tory sinks deeper into the tumultuous abyss of desire with the mysterious Rick, can she climb back out before it’s too late? Or does she even want to?

Memories

Struggling to run her family’s farm on her own, Sadie takes on a hired hand, Matt. As they grow closer, so does the danger. Someone wants her legacy. Can they combat this new threat, as well as the demons of the past, before Sadie loses everything, including her life?

A Touch of Dawn

Caitlyn thought she’d be in the dark forever. But with the light came Jack, the police consultant who found her. Can they take a journey of healing together, or will Caitlyn retreat into the darkness of her mind, where she lived for so long?

(CONTENT WARNING: With an abuse awareness theme in this collection, there may be triggers here for past trauma sufferers. However, HEAs are guaranteed.)

Purchase Links

Amazon Universal link:  https://bookgoodies.com/a/B071WVZZPV

myBook.to/DoH

Smashwords:  https://www.smashwords.com/books/view/729271

Barnes & Noble:  https://www.barnesandnoble.com/w/directions-of-the-heart-marie-lavender/1126548251

Kobo:  https://www.kobo.com/us/en/ebook/directions-of-the-heart-a-romantic-drama-collection

CreateSpace link:  https://www.createspace.com/7239124

Book Trailer:  https://youtu.be/4gkk4wmrtHQ

Follow Marie on Twitter @marielavender1

Our Two Societies – An Interview with the Author Andre Davis

BooksGoSocial

Tell us something unexpected about yourself!

 

I am a self-termed ghetto retiree from Detroit. I spent six years living and working in Japan and appreciate my fellow human beings for their skills, values and social behaviors.

 

 

How did you get into writing?

 

A family member encouraged me to stop filling his ears with all of my thoughts. He reasoned that what I had to say would be beneficial to others and it would be a great way to give his eardrums a break.

 

 

What are your top 3 books of all time?

 

Atlas Shrugged by Ayn Rand, The Count of Monte Cristo by Alexandre Dumas, The Life and Times of Frederick Douglass by Frederick Douglass

 

 

Where did you get the inspiration for your current book?

 

Like many people I grew tired of hearing the same negative political rhetoric concerning race relations in America. I used my own life experiences to start a new narrative on the subject and provide possible solutions.

 

 

How long did it take you to write this book?

 

I published the book sixty months after I first set down and started writing it.

 

 

Have you got any writing rituals?

 

Just keep writing, rewriting and slip some bourbon. Repeat.

 

 

How important is marketing and social media for you?

 

It is very important to me.  We live in a world with a very short attention span that is dominated by social media.  Social media allows an author to visit a potential reader in their homes, on their jobs, on airplanes and on vacation. Social media is essential in any marketing plan.

 

 

Do you read your book reviews?

 

Yes, I read every single one. Five-star reviews get my five-star level of attention.

 

 

What advice would you have for other writers?

 

I’ll pass along the best advice I have ever received.  Once you start writing don’t stop until it is published.

 

 

What are you reading now?

 

The Second Machine Age: Work, Progress Prosperity in a Time of Brilliant Technologies By Erik Brynjolfsson and Andrew McAfee

 

 

What’s your next step?

 

My next steps are to promote the ideas presented in my book.

 

 

 

Follow Andre on Twitter @1hourmentor

An Interview with Danielle A. Vann, Author of The Whizbang Series

Hannah Jenkins

 

 

 

Tell us something unexpected about yourself!

I’ve WON 11 writing awards. Four of which are for Tunney’s Curse that doesn’t come out until August 1st. It’s an amazing gift to be awarded writing awards on a book that hasn’t made it to the mass market as of yet.

 

 

How did you get into writing?

I was a news anchor and journalist. Writing has been my lifelong profession. To trace it to its root, I started making up stories when I was a small child. When I learned to write, I began writing them down and stapling them together to form a “book.” Writing is something I like to say is innate for me—as if it was breathed into me at birth. When I was in high school, I had an English teacher that pushed me to write more, be better, to focus. She submitted one of my pieces to a contest called Wings of Freedom. It won and was displayed in the White House and then the later in the halls of Congress. It inspired me to keep writing. I selected journalism in college so that I could write daily. I’ve spent nearly every day since writing in one way or another. I knew early on that being an author was ultimately where I would finish my professional career. I’m truly lucky to be living that dream.

 

 

What are your top 3 books of all time?

Hands down the best books of all times are: The Scarlet Letter, Gone With The Wind, and The Great Gatsby.

 

 

Where did you get the inspiration for your current book?

A dear friend snapped a photograph of an old Royal typewriter, seated in a beautiful tan and maroon case, which her family had been gifted. Knowing my affinity for antiques, especially those that deal with writing and literary works, she sent me a text one early Sunday morning with the words, “Look at what David’s father gave us.”

I hadn’t yet made my way out of bed as it was still very early. Hearing the familiar chime of my phone, I wondered who was texting me at that time. As the photo came through, with it came the idea for the first book. I sprang from bed and began outlining. Unbeknownst to her, that single photo became my muse. In honor of this gift, I named the main character after her daughter, Elizabeth. The rest of the series has honestly taken on a life of its own. I write as it comes and once I start, it’s impossible to get the characters to stop finding their through my fingertips.

 

 

How long did it take you to write this book?

Four months. Once I start writing I cannot turn off the characters. I write quickly and love that process.

 

 

Have you got any writing rituals?

I have gotten accustomed to writing wherever I am. I’ve lucky to be able to travel with my writing career. So I’ve written much of the third book in The Whizbang series on various planes. While I’m home I always write in my office. It’s a separate space in my home that belongs to me, and me alone.

I’m an early riser. I write 7 days a week starting at 5 a.m. I generally can whip out a chapter by 10 a.m.

 

How important is marketing and social media for you?

 

It’s nearly everything! With stores closing and readers turning to mostly digital purchasing whether for a bound book or an e-Book, it’s important to reach the readers. Readers can’t find your work unless you expose it to them. Marketing and social media is nearly the only way!

 

 

Do you read your book reviews?

It depends, honestly. I used to read every single review. I learned early on that everyone’s taste is different. What one may love someone else may not. Being a reader is subjective to taste and life experience. I keep that in mind while reading the reviews I do read. Otherwise, I usually stay clear of them altogether. Good or bad, it doesn’t change that I love what I do.

 

 

What advice would you have for other writers?

Write every single day. It’s that simple. Great writing comes from exercising the writing muscle, so to speak. There is not a magical formula to award-winning writing. It’s truthfully like anything else in life–practice makes progress.

 

 

What are you reading now?

Eek! Nothing. I’m in the middle of writing the third book in The Whizbang series. I do not read while writing. It becomes too messy.

 

What’s your next step?

Keep writing! I’m working on my series. I have a stack of finished manuscripts to address thereafter. I’m going to keep writing, promoting, and striving for the top.

 

 

 

 

 

 

Follow Danielle on Twitter @AuthorDanielleV

 

Tears of Heaven – an interview with the author, R. A. McCandless

Natashia Thewes

Tell us something unexpected about yourself!

 

Most people see something of a nerdy-guy, which I certainly am. They’re always shocked to find that I have tattoos.

 

How did you get into writing?

Tolkien’s The Hobbit was given to me as a gift and really opened the castle gates of fantasy to me. Suddenly, there was a whole world of swords, magic and fantastical creatures to meet. Immediately after I finished, I took all the money I had and biked down to the bookstore to buy everything else Tolkien had written. I had no idea I was getting the seminal fantasy series: The Lord of the Rings.
I’m compelled by any world where dragons can make an appearance. They don’t have to show up, but the idea that they can? Please and thank you. I also like any world where a woman is as strong or stronger that most of the men around. Personally, I prefer a woman who can go toe-to-toe and sword-to-sword with anyone else. So my preferred genre is fantasy, but I’ll take urban fantasy, science fiction and even historic fiction off the shelves for those reasons.

 

What are your top 3 books of all time?

The Lord of the Rings by JRR Tolkien, A Different Light by Elizabeth Lynn, The Last Kingdom by Bernard Cornwell.

 

Where did you get the inspiration for your current book?

Straight from the Bible. I was doing some research on demons for a demon-hunter series I was thinking about, when I stumbled on a passage from the Genesis that talked about Nephilim—the children of angels and humans. They were described as giants among the mortals, and there was quite a bit about them that I hadn’t realized was in the Bible, as well as a few of the non-canonical books, like Enoch. From there, it was a short run to a back history of an immortal, doomed from her birth, and forced to work for the highest power there is.

 

How long did it take you to write this book?

TEARS OF HEAVEN started all the way back in 2000. I finished it and had it ready for publishing in 2012.

 

Have you got any writing rituals?

Stephen King has a great quote, “’If you don’t have time to read, you don’t have the time (or the tools) to write.” I always have a book that I’m currently reading and I read almost all genres. If the writing is good, I’ll read it. I even “read” when I’m working out. I run between two and five miles every day, and I listen to the “Beneath Ceaseless Skies” audio-fiction podcast. They have some great stuff, and I’ll find myself riffing on a concept heard in one of their stories, and missing the entire conclusion. The upside is I get to listen to the story again on another run to find out what happens.

 

How important is marketing and social media for you?

So very important. The problem is most indie/small press authors don’t have the first clue when it comes to this kind of modern marketing. We’re at such a disadvantage to begin with, and then we fall further and further behind as we struggle to figure out the ins and outs of social media and marketing.

 

Do you read your book reviews?

Good or bad, a review means someone thought enough of your book that they had to express themselves to others. Even if it’s a single star review, that someone took the time to finish the book and post their thoughts is quite the compliment.

 

What advice would you have for other writers?

Research, research and more research. The internet has made research both easier and more dangerous. You can get a lot from just searching around your topic. But the best research still remains published books and articles on the subject, and if possible discussions with experts. I love doing this. I often find little tidbits or interesting anecdotes that really add depth and realism to my characters. A good expert can really help though. So long as they understand what you’re trying to do (create a fictional world) and don’t get too bogged down in the details of why it wouldn’t work like that, then they can help a great deal!

 

What are you reading now?

TRANSMUTE, book three of the HENCHMAN series by Eric Lahti. A Fire Upon the Deep, by Vernor Vinge. THE MOREAU QUARTET by S. Andrew Swann.

 

What’s your next step?

HELL BECOMES HER, book two in the Flames of Perdition series will release in September followed by the grand finale, COMPANY OF THE DAMNED. After that, a day or three to recuperate and then on to a steampunk series that’s been stewing for far, far too long.

 

 

Follow R.A. McCandless on Twitter @RobRoyMcCandles

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