I’m certain that you know the saying: “The proof is in the pudding.” Well, the truthfulness of the content in this book is in the doing. No matter what you think the words mean, until you have tested the ideas included in here, you will not truly know how they work. This book is designed as a self-paced learning program. I recommend that you only go as far as the exercise or activity in front of you and that you do that all the way through to the end of the book. From that point on, the suggestions in the book will be yours to use as you like for as long as you like.
Although this book is not a comprehensive treatment of the communication domain, I share a lot of useful communication tips and techniques that businesses can harness to achieve sales success. In the book, I use a lot of personal stories to emphasize points. I’ve also done my best to provide examples to clarify my meaning on key ideas. You will find a lot of examples used throughout the book. However, the most important point is that you do the activity or exercise included after every key idea – which is how you will understand what it means to communicate your way to success and how you will learn why persuasion is the most powerful art of all.
I have written this book after many years of research and after failing miserably in my career. After studying and acquiring a number of degrees, I now realize that success in life and especially in business isn’t only founded on education. It is also based on the ability to communicate, influence, and persuade others.
In this book, I share sales success guidelines based on influential psychology and the art of persuasion, which when followed, are guaranteed to earn your business more sales, better relationships, and overall business success. It is advisable that you don’t rush through reading this book but rather focus on harnessing the techniques in your business framework as you read along. And of course, you will find that some of the guidelines are applicable to your business and others are not. But either way, please take the time to analyze what could work for you and your business.
Communicating Your Way to Success Description:
Many small business owners are so swamped with work that they never take the time to step into the shoes of their customers to see, and experience their business from another vantage point. More still, most business-people focus on operations and ignore lead generation, and especially sales strategies such as communication and the art of persuasion.
For some reason, they think that by just opening up their businesses, some sort of magic will bring in customers. Worse still, most don’t even have a marketing or promotional plan. And also because they normally operate on small budgets, they ignore the most important asset of their businesses…their customers. They don’t invest in customer management or reward systems to keep their customers interested and/or engaged. They lack the communication skills required to captivate and persuade their prospects to turn them into customers.
This book was written after doing intensive research on the major problems of small business owners, and what they can do to become successful.
Whether one is selling products, services, or ideas, the detailed explanations and exercises in this book will teach him or her how to maximize his or her persuasive power. Since the book is designed as a self-paced learning program, one will be able to understand the shared techniques and make them his or her own. One will also know beyond the shadow of a doubt that communication is the foundation of influence, persuasion, relationships, and most importantly, success.
