Social media promotion is necessary, time-consuming, and confusing. Automated posting systems can be expensive. So, we're relegated mostly to doing it ourselves.
There are many platforms, and you can't do them all. Pick 3 and concentrate on them.
Most people use Facebook, Twitter, and one other platform.
CREATE A TWEET
You create a promotional Tweet which should contain your cover image, some promotional copy, a short blurb consisting of an attention-getting line or two, and maybe a CTA.
TRY THESE.
a phrase
a question
something funny
something dramatic
something provocative
an excerpt from a review
a curious fact about the book
Fine, now what?
You can't sit there and post that Tweet 50 times in a row. The people who happen to be ON Twitter at the time will want to do bad things to you. You are bombarding them, spamming them. You have to post several times a day, at different times and with only a few repeats of the same tweet.
If you try posting the same tweet repeatedly (even more than once sometimes), Twitter will say “You have already posted that tweet.” In other words, STOP!
So, what can you do?
You can have a friend retweet your post at a different time of day if they also post a comment. It is difficult for people to come up with a relevant comment. Your friends might not be writers or know your book. It is also time-consuming, and they have to do it hours after the original has been posted. Better if you write the comments do it and send forward them to your pal.
It is best to use the same comment only 4 or 5 retweets before switching to the next comment. day
HERE’S A TWITTER RETWEET TIP
Write 15-20 comment blubs for your book. You can use the same image and call to action but change the copy.
Then you, a VA, or a friend, can retweet your original Tweet.
NOW, find the retweets that your friend posted when they first retweeted your original post.
Then, comment on their retweet and send it off again.
Retweet the retweet.
That is, take one of your comments and insert it (on your friend’s retweet when the prompt rises up.
Click the heart button or the ‘Like” button too–or both if they have not been used by you. (Others may do this too.)
Now you have three times the value of your original tweet.
If you purchase a week-long Twitter promo package from Books Go Social or another similar service, you can find their tweets for your book on Twitter and comment on them too.
Now, you'll have multiple retweets based on your (or BGS's) original tweet. Much more power and reach for your efforts.
If you write your comments ahead, this will not take much time and be considerably less frustrating.
