How to Promote Horror: 5 Horror Movie Marketing Tactics You Can Steal for your Book

NormanProfileWhen it comes to marketing a horror movie, the trailer is everything. A good trailer can be shared all over social media and attract just the right audience to go and see it. Promoting a horror novel is much the same. Here are 5 marketing tactics horror movies use that you can also use to promote your horror novel.

 

5 – Show Audience Testimonials and Ratings

A lot of movie trailers show quotes from critics praising the movie. This technique is commonly used to sell books as well.

One technique that has become a best practice is to start your book description on Amazon with a quote praising the book or your work. You can also put additional quotes on your book cover and at the bottom of your book description.

You can get quotes by pulling from favorable reviews or by reaching out to other authors. Many authors will be happy to blurb your book in exchange for a free copy.

 

4 – Creativity Can Be More Effective than Money

There's a reason a lot of up and coming directors start with a horror movie: small budgets. With a little creativity, there are ways to make a good horror movie without spending a lot of money. Look at movies like The Blair Witch Project and Paranormal Activity. Both had tiny budgets and both found humongous success.

There are a lot of great promotional sites for authors, including BooksGoSocial, but there's also something to be said for being creative. You may be able to find a fun and creative way to promote your book on social media without spending a lot of money.

I photoshopped this image to help promote my horror novel, Violent Hearts, and it drew a lot more traffic, likes and comments, then a regular book cover post.

 

ViolentHearts explodinghead

“Bradbury on acid.” Greg Gifune, author of The Bleeding Season

3 – Show Your Characters

Horror movie trailers often revolve around their characters. If they can make you care about what happens to these characters, you are much more likely to go and see the movie.

Same is true for books. Be sure to include details about your characters in your book description and promotions that will make your audience sympathetic to your characters.

 

2 – Use Mystery to Entice Readers to Buy

Horror movie trailers often hit us with something unexpected and mysterious. Where did that come from? What is causing that? These questions draw us into the story and make us want to go and see the movie.

You can offer excerpts and short cliffhanger teasers on your social media feeds to build an audience and entice readers to buy your book.

Here's one I've used to promote my horror novel, Violent Hearts:

It started that cold night spent in the woods, all those years ago. Owen and Chloe wakened something, something inside them both. But, for a while at least, they thought they could live normal lives…

Click here. 

 

1 – Give Readers What They Want

vincent price 394306Same is true for promoting your book. Give your readers characters they care about, with sympathetic backgrounds you can sum up in a few words you can use in your book description. This helps to put a “face” to your characters and give them life for your readers.

We've all seen movie trailers that give away too much of the plot. Don't be that person. Instead, tell them what the blood and guts are in your book.

When someone picks up your book, what's in it for them? Tell them! Be explicit. If your book is an exciting adventure, then tell them it's an exciting adventure. If your book has uncanny hauntings or violent gore, don't be afraid to share this fact. Not only will you keep away readers who don't like such things and might leave bad reviews, but you will get the right readers interested in your book.

authorpic orig smallKeith Deininger is the award-winning and #1 Amazon bestselling author of many horror and fantasy titles, including WITHIN, THE FEVER TRILOGY and THE GODGAME series. He has been called “one of the finest writers of imaginative fiction” and “Ray Bradbury on acid.” His latest novel, VIOLENT HEARTS, has been compared to Stephen King’s fantasy-based work. He lives in Albuquerque, NM with his wife and kids. Although he loves a good nightmare, in person he’s a really nice guy. Promise.

Keith’s personal site: www.KeithDeininger.com
Keith’s SEO content and editing company: www.MeridianPublications.com

SCHOOLED!, an Interview with Matthew Rockwood

BooksGoSocial

This week, we're talking with Matthew Rockwood about his new book SCHOOLED!.

 

schooled!Tell me a little about yourself.

I’m a native New Yorker – born and raised on the Upper West Side of Manhattan where I continue to reside along with my wife and two sons. I am a graduate of the Writing Seminars program at Johns Hopkins University and I received my Juris Doctor from Boston University School of Law. After a brief career as an attorney, I realized the profession wa

sn’t for me, so I decided to change careers and become a teacher while also pursuing my passion for writing. My novel SCHOOLED!is based, in part, on my real-life experiences teaching in an inner-city public high school.

 

Your book SCHOOLED! is a novel. Why not write a memoir if it is based on your real-life experiences?

I considered that approach but realized that, apart from having some ethical concerns about includ

ing actual students and teachers in a published work, I wanted to write a story that said more about American values and American society than I could in a memoir. I have always admired writers who tell compelling stories while also making their readers think. SCHOOLED!is best categorized as autobiographical fiction in the tradition of books like The Absolutely True Diary of a Part-Time Indian, The Things They Carried, and David Copperfield.

 

What parts of SCHOOLED! are real and what parts are fictional?

Nearly all of the events in the book are events that happened to me personally. A few are events that I am aware happened to other teachers in the program or at other schools around the country, and a few, particularly to do with the main character’s arc, are fictionalized to make for a better story. All of the characters, without exception, are completely fictionalized. The students are composite characters made up from pieces the characters of many students I’ve taught over the years – which helps create an authentic experience for the reader – but which also serves to protect student privacy.

Matt Book Photo cropped

Matthew Rockwood

How did you get started as a writer? I see you’ve had some formal training at Johns Hopkins. Would you recommend formal training to an aspiring writer?

The program at Hopkins was wonderful – but I would say the most important thing for aspiring writers is to live life and have experiences that take you outside your comfort zone. Study people and expose yourself to persons from all walks of life, all political persuasions, and from as many different cultures as you can. If you don’t do this, your characters will likely be flat and uninteresting and you will probably have a tendency to see life from just one perspective which will limit you as a writer.

 

How do you deal with writer’s block?

Write every day, even if what you write doesn’t end up being very good. I would also say that exercise works for me – some of my best ideas have come swimming laps.

What are you working on now?

I’m working on three novels simultaneously. I’ve never done that before, but I’m finding that it is very productive. One is historical fiction, the second is turning out to be more of a thriller, and the third is a political science fiction story I have wanted to write for some time.

 

It seems that your writing often takes a political tone. Do you think it is important that writers are political?

It depends what you mean by that. I think it is important that writers – and all artists – are people who think about the human condition and who have something to say about it. I think all great art is compelling on many different levels. In writing, one level is that the story you are telling is interesting, well-paced, and well structured. Another is that the characters you have created are authentic and likable – even if they are scoundrels. But without more, you have an enjoyable read you will forget in a week. I think the best writers take their works to another level – one that says something important about the human condition – something the reader will take with them long after they put down the book.

 

What do you do when you aren’t writing?

I am a Professor of English at LaGuardia Community College in New York City. I love to swim and I am an avid Poker Player.

 

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